Early Life
Alexander Joris Kroos was born on a sunny spring morning in March 1964, in the picturesque city of Haarlem, Netherlands. His parents, Willem and Sophie, welcomed their little bundle of joy with immense love, surrounded by the charming canals and rich history of their homeland.
Willem, a mechanical engineer, and Sophie, an environmental scientist, had met while working on a sustainable energy project. They shared a passion for innovation and a commitment to making the world a greener place. As Alexander grew, his parents encouraged his curiosity, nurturing his interest in science and technology.
Moving to Canada
In 1968, when Alexander Joris Kroos was four, his family embarked on a thrilling adventure, relocating to Toronto, Canada. Willem had been offered a job at a leading solar energy company, and Sophia saw an opportunity to contribute to Canada’s growing renewable energy sector. Alexander thrived in his new environment, making friends and exploring the diverse city.
As he entered his teenage years, Alexander became fascinated with solar energy, inspired by his parents’ work. He spent hours researching, experimenting, and learning about sustainable power solutions. His parents encouraged his passion, supporting him in science fairs and projects.
Education and Early Career
After high school, Alexander Joris Kroos pursued a degree in renewable energy engineering at the University of Toronto. He excelled in his studies, interned at leading solar companies, and developed innovative projects that showcased his talent.
Upon graduation, Alexander yearns for a new challenge, thoughts turned to the UK, a hub for global business and finance. He had always been fascinated by the intersection of economics and sustainability, and the UK’s University of Manchester offered the perfect opportunity to explore this passion. Afterwards, he worked for several years in the solar industry, gaining valuable experience and building a network of like-minded professionals. However, he soon realized that his true calling was to make a more significant impact. In 1996, Alexander took the bold step of founding his own independent solar energy company, Brighton Solution.
Founding Brighton Solution
With unwavering dedication and unrelenting passion, Alexander Joris Kroos built Brighton into a thriving business, providing sustainable energy solutions from homes, businesses, and communities to power grid stations beyond Canada. His company’s innovative approaches and commitment to excellence earned recognition and accolades within the industry.
Today, Alexander is a respected leader in the solar energy sector, known for his vision, expertise, and dedication to a greener future. He remains rooted in his Dutch heritage and Canadian upbringing, crediting his family and upbringing for instilling in him the values of innovation, perseverance, and environmental stewardship.
Alexander’s story serves as a testament to the power of passion, hard work, and determination. From his early days in the Netherlands to his current success in Canada, he continues to shine bright, inspiring others to join him in the pursuit of a sustainable tomorrow.
Journey
1964
Alexander Joris Kroos was born to Willem and Sophie Kroos, who nurtured his curiosity and love for science.
1968
The Kroos family relocated to Toronto, where Alexander's world expanded and his interest in sustainable energy began to grow.
1982
Alexander begins his studies in renewable energy engineering at the University of Toronto.
1990
Completes a Master's degree at the University of Manchester, UK, focusing on the intersection of economics and sustainability.
1996
Alexander establishes his own independent solar energy company, Brighton Solution, providing sustainable energy solutions across Canada and beyond.
Journey
1964
Alexander Joris Kroos was born to Willem and Sophie Kroos, who nurtured his curiosity and love for science.
1968
The Kroos family relocated to Toronto, where Alexander's world expanded and his interest in sustainable energy began to grow.
1982
Alexander begins his studies in renewable energy engineering at the University of Toronto.
1990
Completes a Master's degree at the University of Manchester, UK, focusing on the intersection of economics and sustainability.
1996
Alexander establishes his own independent solar energy company, Brighton Solution, providing sustainable energy solutions across Canada and beyond.
Science Reputation
Alexander’s goal is to make a positive impact in the world. He believed that science and creativity went hand in hand, and that the best solutions came from thinking outside the box. His reputation in the science community is that of a thoughtful and innovative researcher. His colleagues respect him for being genuine, thoughtful, creative and a good listener with passion for making a positive impact. I want to make a difference that will benefit people and the environment. “He says”
As he grew older, Alexander’s interest in science only deepens, pursued a degree in renewable energy engineering and began working on projects that aligned with his values.
Alexander’s ideas were centered around sustainability and innovation. He believed in the importance of reducing our carbon footprint and creating technologies that would help us live more sustainably.
Quotes
Science is not just about discovery, but about responsibility. We must use our knowledge to benefit humanity and the planet, not just to advance our own interests
Brighton Solution
By combining “Brighton” with “Solution”, Alexander Joris Kroos emphasizes his commitment to finding answers to complex challenges, shining a light on the path to a sustainable future. The name embodies his mission to empower positive change and create a better world for all.
Leveraging his expertise in science, business, and economics to develop innovative solutions for a sustainable future by combining insights from science, business, and economics to tackle complex problems. As well as collaborative Partnerships. Working with governments, corporations, and NGOs to drive collective impact.
Mission Statement
- Connecting the Dots to Drive Sustainable Progress
- Where Science Meets Impact: Empowering a Better Tomorrow
- Illuminating the Path to a Regenerative Future
- Transforming Complexity into Sustainable Solutions
- Visit website: brightonsolution.com
Philosophy
“Science informs, economics enables, and business scales. Find the intersection, and you’ll find the solution.”
Expertise
Qualification
- Bachelor’s degree in renewable energy engineering
- Master’s degree in Business and Economics
- Certifications in sustainable business practices, innovation management, and leadership
- Training in design thinking, experimental design, and product development
- Experience working with interdisciplinary teams, startups, and organizations focused on sustainability and innovation
Expertise
Qualification
- Bachelor’s degree in renewable energy engineering
- Master’s degree in Business and Economics
- Certifications in sustainable business practices, innovation management, and leadership
- Training in design thinking, experimental design, and product development
- Experience working with interdisciplinary teams, startups, and organizations focused on sustainability and innovation
Alexander's Personality
I am Alexander Joris Kroos, a scientist, businessman, and passionate advocate for sustainable innovation.
My mind is a curious canvas, painted with vibrant hues of creativity, analytical thinking, and entrepreneurial spirit. I am driven by the desire to find and understand solutions that will help our planet and its people thrive. My heart beats with a sense of purpose, fueled by a deep empathy for the challenges we face as a global community. I believe in working together, sharing, ideas and learning from each other, in order to make a brighter future for all.
I am not perfect but I’m always trying grow and do better. I’m a lifelong learner who finds joy in discovering new things. Just a regular person with a big dream: to leave the world a little brighter than I found it.
I am not without my flaws, and I embrace them as opportunities for growth. I am a lifelong learner, humbled by the vastness of knowledge and eager to explore new perspectives.
In essence, I am a dynamic fusion of art and science, passion and logic, and creativity and analysis. I am Alexander, and I am dedicated to illuminating pathways to a sustainable future.
LET'S WORK
Get in Touch
we value your questions, feedback, and inquiries. Our dedicated team is here to assist you and provide the information you need. Feel free to reach out to us through any of the following means:
- info@alexanderkroos.com
- support@alexanderkroos.com
- +1 000 000 0390